Tao Jingying apologizes after her endorsement product was removed from shelves: Willing to be punished

When faced with the controversy surrounding the product she endorsed, "Green Dietary Fiber Capsules," Tao Jingying not only shared her feelings of surprise, but also responded on Facebook, saying that she was willing to be punished as well, and left a message saying "I'm sorry" to apologize to the public.

Faced with health and safety concerns about the products she endorsed, Tao Jingying publicly stated her position on Facebook and expressed her willingness to be punished. (Photo taken from Tao Jingying's Facebook)

Tao Jingying responded on Facebook: I am willing to be punished together with those involved

In response to health and safety concerns about the products she endorsed, Tao Jingying not only shared her surprise, but also made a relevant response on Facebook, publicly stating her position, "When Green Fresh approached me to endorse it, they emphasized that it was the first health product to obtain government approval, proving that it had passed numerous tests. How could we have known that this would happen? Those involved, including me, should be punished." She also left a message saying "I'm sorry" to express her apology to the consumers who believed in her.

The removal of "Green Dietary Fiber Capsules" from the shelves caused an uproar among consumers. Many netizens also felt sorry for her, believing that this was a matter for the health authorities. However, some netizens also said that they bought "Green Dietary Fiber Capsules" because of Tao Jingying's endorsement, which shows that celebrity endorsements do affect the purchasing behavior of the general public.

If a product is involved in false advertising, the spokesperson shall bear civil liability for compensation

According to the 21st Amendment to the Fairness Act passed in 2011, the liability for damages caused by false advertising will also include advertising endorsers (spokespersons) as well as advertising agencies, who will be held liable for civil compensation. Any citizen who buys a product based on celebrity endorsements and suffers damages will be able to file a lawsuit in court for damages.

When the amendment was passed, Tao Jingying, who has a large number of advertising endorsements, publicly stated in an interview with the media that "I leave it all to the management company to check. If the product has a drug or medical nature, I will definitely ask the manufacturer to produce the relevant qualified inspection report and will not endorse it rashly."