Chinese people spend more than 8,000 yuan a year on health foods! 5 major health improvement needs! Precision healthcare helps improve benefits

Have you ever bought health supplements because of "recommendations from friends" or "sales promotion by internet celebrities", only to see them gathering dust in a corner? According to market research, the average Chinese person spends NT$8,630 on health foods each year, and their total spending power is enough to build two more Taipei 101 buildings! However, 60% of consumers make purchases without professional advice, resulting in their homes being cluttered with expired or duplicated bottles and cans, which not only wastes money but also makes it difficult to achieve the desired health improvement effects.

Chinese people love to buy health products, survey shows 5 major health improvement needs

What kind of health products do Chinese people like to buy? Why take health supplements? According to a questionnaire survey of 1,800 consumers, the top five health problems that consumers are most looking forward to improving through health supplements were summarized. Among them, 53% of consumers were particularly concerned about the second to fourth items:

1. Improve fatigue: More than 60% hope to reduce fatigue through health supplements so as to better cope with daily challenges.

2. Boost physical strength: Physical strength is the basis of daily activities, and consumers expect health products to be a reliable supplement.

3. Improved skin: Especially for people who are under great stress or have irregular work and rest schedules, they hope to improve skin elasticity and radiance.

4. Improve health check data: such as cholesterol and blood sugar index, which reflects the public's attention to health.

5. Improve immunity: In the post-epidemic era, 48% of consumers have a significantly increased demand for immunity.

In addition, digestive function (45%) and sleep quality (35%) are also highly valued, showing consumers' demand for comprehensive improvement of physical and mental health.

Nutritionist Wu Yueci pointed out that many consumers often impulsively buy health supplements due to health anxiety. For example, they choose lutein when they have eye fatigue, and buy cranberries because they are worried about "sewer" problems. This leads to the hoarding of a large number of health supplements, and may even cause side effects due to incorrect combinations.

New trend of precision health care helps improve benefits

Precision healthcare solutions are the new trend! It means that nutritionists will prioritize improvement items and give precise suggestions based on consumers’ health conditions and needs combined with hormone analysis. In addition, the combination of health care products is dynamically adjusted based on weekly changes in diet and health status to ensure that the needs of each stage are met.