Seeing is believing! Inside the McDonald's photo shoot

Many people have had similar experiences: the pictures on the menu are obviously very attractive, but after opening the box, not only are the physical objects shrunk, but the way they are arranged is also very rough, which makes people feel cheated in comparison. In order to clarify similar questions, Hope Bagozzi, the marketing manager of McDonald's Canada, decided to personally unveil the mystery behind the scenes, and finally let people know clearly that no corners were cut. (Video/taken from YouTube)

After seeing the delicious burgers in the advertisements and then looking at the actual burgers they get, many consumers are a little disappointed. In fact, those are all "illusions" that take several hours to be "specially made". (Photo/taken from YouTube)

She took the newly acquired cheeseburger to a photography studio that specializes in shooting print advertisements for McDonald's. From the lighting and angle during the shooting, to the selection of the shooting objects, and finally to the retouching and coloring, all the steps were presented one by one, allowing the audience to understand the true meaning of the so-called "pictures are for reference only."

The staff said that the key to photographing a burger is to fully present the contents and sauces in the sandwich without destroying its appearance, and all ingredients must be selected with caution. For example, the beef slices should be thicker, the cheese slices should be bright in color, and even the pickles and onion slices should be cut intact. When stacking, try to put the fillings in the front to make the burger look "full of ingredients and delicious."

After adjusting the lighting and shooting angle, the photos need to go through the process of photo editing to remove blemishes and fine-tune the color tone before everything is completed. Since the burgers are placed directly into the paper box after being made, the steam inside will cause the bread to shrink, so the actual thickness is only about two-thirds of that shown in the picture, but the contents are actually the same.